Cupcake Bouquet Marketing Plan Essay

Mission Cupcake Delight is dedicated to serve the market with its supreme and delightful varieties of cupcakes, pastries, and cakes featuring the Mindanao’s own fruit crops that will surely fit the palates and pockets of Filipinos. Vision Cupcake Delight, as a prime source of quality cupcakes in Davao City, envisions to continually serve the market with its finest products with virtuous customer service. It will strive to apply the total quality management in whole aspects of the organization in order to achieve the highest standards and expectations of the clienteles. Furthermore, Cupcake Delight will venture the desserts industry in the whole Philippines with its mission of delivering palatable and affordable products. Values Cupcake Delight is also designed to improve and enhance the values rooted from its creation. It believes that these values will be an essential part of its success. These include the areas of organization, human, society, economy, and politics. Organizational Values * Total quality management * Continuous innovation of the products * Integrity and priority of work and performance * Teamwork * Proper orientation to the customers Human Values * Safety and honesty of the workers * Freedom for initiative of employees * Development of skills of the bakers and employees * Career growth * Resourcefulness in every situation Social Values * Corporate social responsibility * Think green, do green * Respect for cultural diversity, minorities, and majorities Economic Values * Responsive to the trends in the economy * Harmony in the allocation of all forms of resources Political Values * Adherence of laws and policies * Appropriate use of freedom of expression * Advocate for peace and order Goals Cupcake Delight intends to be in the right direction and to keep on the right track. To accomplish this, it furnishes its goals for the company. * To introduce an innovation of cupcakes to the market and to advertise them effectively * To establish a connection, value, and loyalty to the customers * To promote the cupcake bouquet, Boucake, as one of the best gifts for any occasions II. TARGET MARKET The target market of Cupcake Delight feature product, Boucake, is the male. A total of 76% are willing to spend their money compared to the female with the total of 75%. There is a very little difference but it is great to target the males since they are the most appropriate customers who will spend their money to buy present for their significant others. Boucake is a supreme and delightful gift in this kind of romantic relationship. In addition, Boucake is not just limited as a gift for sweethearts but can also be a present for people celebrating special events in their lives. It is best for individuals celebrating their birthdays, commemorating their anniversaries, rejoicing their graduation, remembering special days like teacher, mother and father’s day, children’s party and among others. These occasions somewhat require gifts; the 75% female can be the customers for these. III. MARKETING NEEDS OR TRENDS The cupcake bouquet, Boucake, has a 79% demand in the market. The percentage of demand is based on the survey question whether the respondents are willing to spend their money to purchase the product. Out the 200 respondents, 158 answered yes. This demand can give anticipation that the product will be likely accepted by the market when introduced. A 79% is a good figure to start presenting a product that is something new to the market. Almost three fourths are willing to buy though roughly 47.5% have already seen a product in resemblance to the Boucake. Cupcakes are no longer different and new in the eyes and tastes of the customers but Boucake which is innovated from this common product has still a demand in the market. It can be furtherly explained because 81% is fond of eating sweets. Therefore, when Boucake is strategically introduced and advertised, the 79% market demand can equal the 81% of people who like sweets. Cupcake Stores are growing in the Davao Region. Recently, the Jonathan’s Cupcakery which has a shop at Arellano Street had its branch in the SM Lanang Premier where more people can notice its cupcakes. Sweet Aroma Bakeshoppe is also keep on expanding its branches at cities outside Davao. A group of students also entered the cupcake business just this year. It is evident that there is a trend in cupcake business. The challenge is how to make the product attractive and unique from others. These cupcake stores offer varieties of flavors and customization of designs. However, Boucake differentiates from these because of its feature and physique. This keeps up the Boucake with the current trend in the market. In addition, Boucake is not just for satisfying hunger but can also be a present for loved ones especially during special occasions. 93.5% stated that Boucake is a good gift for those special events. IV. SWOT ANALYSIS WEAKNESSES * new to the market, thus risky * no loyal customers yet * expensive compared to just buying a single cupcake * several competitors * short shelf life WEAKNESSES * new to the market, thus risky * no loyal customers yet * expensive compared to just buying a single cupcake * several competitors * short shelf life STRENGTHS * product’s newness and uniqueness * originality * best for gift-giving * suited alternative for flower bouquets * attractive and satisfying * large target market (teenagers, young adults, more in a romantic relationship at a very young age) * high-technology advertisements STRENGTHS * product’s newness and uniqueness * originality * best for gift-giving * suited alternative for flower bouquets * attractive and satisfying * large target market (teenagers, young adults, more in a romantic relationship at a very young age) * high-technology advertisements OPPORTUNITIES * expansion of branch and of products * more innovative products * partnership with related or substitute products OPPORTUNITIES * expansion of branch and of products * more innovative products * partnership with related or substitute products THREATS * famous or branded competitors might copy or imitate the product * failure or loss * overestimation of market demand THREATS * famous or branded competitors might copy or imitate the product * failure or loss * overestimation of market demand V. COMPETITION COMPETITIVE PROFILE MATRIX DIRECT COMPETITORS A. JONATHAN’S CUPCAKERY Product Jonathan’s Cupcakery offers different flavors of cupcakes from vanilla, chocolate, carrot, tiramisu, coffee, mocha, coconut mango, gingerose to pistachio. It also has various macarons, chip cookies, and curried chocolate and toasted coconut ice cream Place Jonathan’s Cupcakery has a shop located at Arellano Street. Customers can dine in to eat its cupcakes and other pastries. It also has a branch in the SM Lanang Premier where more people will be able to see its products. Promotion Jonathan’s Cupcakery promotes its product through Facebook page, uploading its menu, current and new products. It also joined in Davao Gourment Collective where it can expose its products to other class of market. It also offers customized cupcakes during Mother’s Day, Valentines, and other special occasions. Price The price of its cupcakes is quite expensive because of the special ingredients it incorporates to make the cupcakes more varied and special. Strengths It has a branch inside a mall; thus attracting more customers. It offers many variants of cupcakes which are not that known to the market making them interesting. Customization of its products is also being offered. Weaknesses It has strong competitors which are more famous and well known than them. Some of its products’ design is plain. B. SWEET AROMA BAKESHOPPE Product Sweet Aroma Bakeshoppe offers cupcakes with very cute and attractive designs and cakes with intricate and delicious appearance. Place Sweet Aroma Bakeshoppe has a main branch at Pichon Street fronting the Grand Men Seng Hotel where customers hotel can see its products. It has branches fronting San Pedro Hospital, Gaisano Mall, Gaisano Grand Mall of Tagum, and NCCC Mall of Tagum where are outside the region of Davao. Promotion It is promoting its products through its own website and own page at Facebook reaching people through online. Price The cupcake costs at P49 is quite expensive but reasonable since its design is so pleasing to the eyes as well as to the palate of the customers. The cakes are really expensive starting at P500 which are quite small in size. It also offers 7 cupcakes for P250. Strengths It has many branches where people can conveniently purchase its products not just in Davao Region. It is starting to expand and to make a name in the cupcake industry. The products are so good both in the eyes and tongues which encourage and motivate customers for buying them. Weaknesses Products are quite expensive which hesitate the customers from buying it. It is just starting thus competitors can still be the first choice of the customers. Its branch in Gaisano Mall does not have any flyers which might give extra information to the customers especially those who are interested to buy its products for special occasions. C. ROYAL BITES Product Royal Bites is offering flavors of cupcakes with very colorful designs. It also offers butter scotch, cookies, pastries, and customized cakes. Place Royal Bites is situated in Juna Subdivision, Matina, Davao City. Promotion Royal Bites promotes its products through Facebook, pictures, and word of mouth from the owners’ friends and customers. Price The price is reasonable for it meets the quality expected by the customers. Strengths Royal Bites doesn’t limit its products to cupcakes but also offer variants of cakes and pastries. The products are also appealing. Weaknesses The business is new to the market thus not all people know or notice its products. Competition can also be a hindrance for catering more people. INDIRECT COMPETITORS A. GOLDILOCKS Product Goldilocks offers cakes and rolls for birthdays, and any celebrations and occasions with different flavors and decorations. It also has cake which the customers can decorate with their own designs and likes. Pastries and pies are also available in its stores like mamon, hopia, egg pies, tarts, and macaroons. Goldilocks also has sweets like crinkles, cookies, pastillas, candies, chocolate bouquets and lollipops, polvoron, and popcorn. It also offers sarapinoy meals, pinoydeli, side dishes, and thirst quenchers. Place Goldilocks has numerous branches – stalls and shops inside and outside the malls. Its branches are scattered all over the islands of the Philippines. People can visibly see its goods almost everywhere; thus they are more encouraged to buy it. Promotion One of the most effective ways to promote Goldilocks products is to advertise it in national television since everyone has a chance of knowing their product offers both the new and old ones. It also uses high-end endorsers like Kris Aquino, Judy Ann Santos, and Dingdong Dantes. It also promotes its products particularly cakes through its program – decorate your own cake. Goldilocks goes green. It states, â€Å"Help us save the Earth by getting and bringing the Goldilocks brown bag whenever you buy their favorite Goldilocks products.† It also has discounts. Price Based on Mark Striving, Goldilocks uses Good-Better-Best. It is an intelligent pricing tactic that every firm should consider; it’s an extension of versioning that takes advantage of customers’ psychological make-up. People who are unsure what they want will usually buy the middle, or â€Å"Better† choice out of Good-Better-Best. Go back and read that sentence again: People who are unsure what they want will usually buy the middle or â€Å"Better† choice out of Good-Better-Best. So providing a middle choice is the crux of the good, better, best tactic. It has been shown that customers avoid â€Å"Best† because they are afraid of paying too much; it also shows that they are even more afraid of â€Å"Good† (the lowest choice) because they are afraid to purchase the lowest quality, and it may make them look cheap. So, when uncertain, they buy â€Å"Better†. This means, if company currently have two versions of offering, company should seriously consider adding a third with more features at a higher price (and feature level). This action will likely sway any of customers who were stuck between buying â€Å"Good† (the lowest) and â€Å"Better† (the middle), to choose â€Å"Better†. Companies will also likely sell some â€Å"Best† and at much higher profit than your other offerings. Overall, simply adding a â€Å"Better† option puts more profit dollars in pocket. Strengths Goldilocks has already established its name in the Philippines. It will be one in the options in every Filipinos when choosing cakes and pastries. It is well known and famous. The quality of its products especially the cakes is one of its edges. It has already been in the food industry for a long time; therefore it has the proper know-how and strategies to pursue whenever it can encounter problems and competitions. Weaknesses Health conscious individuals are quite a trend in the food industry. More people are watching their diet and how much calories and sugar they are in taking. Goldilocks uses sugar as its prime ingredient which might lead these individuals to avoid its products. Competition is always in the market. B. MERCO Product Merco offers various kinds and flavors pastries and cakes. It also has coolers like halo-halo and shakes. It also patronizes home-cooked Pinoy dishes and short-orders such as French fries and sandwiches. Place Merco already had 35 branches in Davao Region which are mostly take-out counters and a few are for dining particularly in Quirino branch. Its branches located almost everywhere make its products more visible and available to the market. Promotion Merco promotes its products through social media particularly through Facebook and its own company website. It also advertises through large tarpaulins stating their new offers, promotions, and activities. Word of mouth from the customers also promotes Merco products. Price The prices of Merco’s products are affordable to the market. It has a notion of pangmasa. A whole cake is priced at a minimum of P200, cake rolls at P150, coolers at P40, and the Pinoy meals at P50. Strengths Merco already established well its name in the market especially in Davao Region. It has been reputable because of its credibility in serving quality cakes for more than 60 years that are affordable and reasonable. Its branches are located strategically where the public can see its products. Weaknesses Since Merco is in the business for more than 60 years, customers has a thinking that it is already old and want to try new and fresh branded products. It is not appealing to the higher class because it is pangmasa; and it does not have systematic promotions of serving upper class. Most of its branches are take-out counters so some customers are hesitant to buy its products and will instead go to other bakeshops where they can have stay while eating. Merco is not also expanding its product line outside Davao. C. RED RIBBON Product Cakes, rolls, pastries, and meals are the products of Red Ribbon. Cakes and rolls are of different flavor and variants but mostly of chocolate. Pastries consist of different flavors of mamon, different slices of marble cake, varried numbers of polvoron, empanada, and pastillas de leche. Red Ribbon also serves spaghetti, carbonara, and palabok good for parties. Place Red Ribbon has different branches here in Davao, all inside the malls of Abreeza, Victoria Plaza, Gaisano, SM, and NCCC. It has stalls and stores all over the Philippines. People can recognize its products because it is placed in public places. Promotion Red Ribbon advertises its products in the television where everyone can know and interest its products. It has a promotional activity but 9 butter mamon, get 1 free. This kind of promo is also available in ensaymada, yummy cheese roll, marble slices, and other mamon variants. It also offers customization of cakes. Price The price of Red Ribbon is usually expensive and caters upper class market. Strengths Red Ribbon is easy to locate for its many branches. It is very convenient for the customers because they can locate it anywhere. It also offers not only cakes and pastries but also meals such as pasta, spaghetti, and other rice meals. It lets customers customize their choice of cake. Weaknesses Red Ribbon doesn’t have much promotional activities and offers few flavors of cakes. It is likely limited to chocolate cakes. It has rice meals which are good but quite expensive. D. FUDGE FACTORY Product It offers cupcakes, brownies, chocolate bars, and pies. The box, the factory called it the Medley of Fun has 24 different kinds of brownies from dark to white chocolate, plain to frost topping with an assortment of nuts, liqueur, and even durian (what Davao city is known, for). Other than the brownies, it has an assortment of pastries like cheese sticks, trifle, cookies and biscotti. Place Fudge Factory is located at 2nd floor, Abreeza Mall, Davao. Promotion Fudge Factory has online pages in Facebook. It can promote products to large population of people through online. More people are hook in Facebook; thus more people will be able to know its products. There are also bloggers who promote their products as they posted positive comments about Fudge Factory. Furthermore, people can connect with its website for promotions. Price The price of Fudge Factory is affordable and reasonable. Strengths It has 24 varieties of brownies where the customers can have wide range of choices. Its location can cater different types of market or customers which can be its target marjet or potential customers. Products are good for any occasions and best for gift giving. Weaknesses Health conscious people will not likely patronize its products because they contain fat, calories, and sugar. Fudge factory also focuses on pastry sweets which make the customers thirsty and doesn’t offer any drinks. E. MARGIE’S BAKESHOP Product Margie’s Bakeshop offers cakes, pastries, cupcakes and full meals such as steaks and other Filipino dishes. It also offers sweets such as meringues and chocolate truffles. It offers desserts too like dulce de leche and a lot more. Its products are really top quality. Its food is great and it matches their pricing too. But all in all, customers can’t really judge them at price alone because its food is really good and very good to look at. It passed the two requirements of good food: looks good and tastes good. Place Margie’s Bakeshop has lots of branches all over Davao City at Ecoland, Matina, Fairlanes, Torres, Abreeza Mall of Davao, and at Buhangin. The branches are convenient and visible to the customers. Promotion It has online advertising through Facebook. There was a time Margie’s offered a buy 1 take 1 cake promotion. Price Prices are somewhat in the upper class range. Products prices are expensive. Their most affordable cake goes for P320 and it is only good for 2 persons. There are other cakes which cost for P320 – P700 and only good for 2 persons. Their chocolate truffles cost at P13 each. But of course, with price comes the quality of their product. It is really expensive there but it is worth every centavo customers pay for. Strengths Margie’s Bakeshop has different branches in Davao City making more customers able to see its products. The pastries and cakes are really quality products. Weaknesses Its pricing is expensive; thus there are limited customers who will be able to spend their money to buy its products. The promotional activities are not that evident. I. SERVICES AND BENEFITS HEALTH BENEFITS The fruits made of simple sugars like fructose and sucrose that when eaten replenish energy and revitalize the body instantly. It is rich in dietary fiber, which helps to protect the colon mucous membrane by decreasing exposure time and as well as binding to cancer-causing chemicals in the colon. It is a source of antioxidant vitamin-C. It helps the body develop resistance against infectious agents and scavenge harmful free radicals. It contains high levels of essential amino acid, tryptophan which in the body metabolizes into serotonin and melatonin in which theyraises serotonin levels that creates an over-all sense of well-being and aids in depression. Durian provides â€Å"more concentrated healthful energy in food form than any other product the world affords. Its high concentration of raw oleic fats (and vitamin E), sulphur compounds, and soft proteins. It increases energy, endurance, mental clarity, and cellular health, good for muscle building and organ function. It has anti-aging benefits including enhancing the appearance of your skin. Jackfruit is a good source of antioxidant vitamin-C, provides about 13.7 mg or 23% of RDA. It is a good source of potassium, magnesium, manganese, and iron. Potassium is an important component of cell and body fluids that helps controlling heart rate and blood pressure. It contains minerals like manganese which is needed in the body to build bone and connective tissues; Iron prevents anemia while manganese as well as magnesium are essential for bone health; Magnesium is important in the absorption of calcium and work with calcium to help the bones remain strong and prevent bone related disorders. B-Vitamins like riboflavin, vitamin B6, folic acid and niacin; these are essential to maintain good skin and nervous system. Jackfruit lowers blood pressure levels. Jackfruit is a rich source of potassium for the body as it helps keep the body fluids and electrolyte balance in body cells and helps in regulating blood pressure reducing the risk of heart attacks and strokes. It strengthens immune system. Jackfruit is a very good source of vitamin C, a powerful antioxidant that can help prevent colds and infections. Also help in the proper functioning of the immune system by supporting the functions of the white blood cells. It ensures better gastrointestinal health. The high fiber present in the fruit prevents constipation and helps in smooth and regular bowel movements. The fiber also offers protection to the mucous membrane of the colon by driving away the carcinogenic chemicals from the colon. Mangosteen is unique for its appearance and flavor. It is very low in calories (63 calories per 100 g) and contains no saturated fats or cholesterol. It is rich in dietary fiber (100 g provides about 13% of RDA), which can be very important for individuals who are concerned about putting on excess body weight. Mangosteen is good in vitamin C. Vitamin-C is a powerful water soluble anti-oxidant that helps the body develops resistance against flu-like infectious agents. It helps to combat pain (anti-inflammatory property which may decrease inflammation, pain and joint damage linked with arthritis, or pain caused by sports workout and minor injuries) It maintains intestinal health – relieve diarrhea, constipation, stimulate normal bowel health. Mangosteen may decrease blood sugar in Type II diabetes by making insulin more effective, decrease free radical damage and inflammatory build up – help to maintain the blood vessel health, cholesterol level, protect heart muscle, low er high blood pressure. II. MARKETING MIX Product Cupcake Delight’s feature product is Boucake. Boucake is derived from the combination of bouquet and cake. It is in a form of a bouquet but instead of flowers, it uses cupcakes with different fillings. It has different designs that look like a real flower. This cupcake bouquet is not just unique in its form and design, but also in its fillings. It patronizes Davao’s best fruits fillings such as Durian, Mangosteen, and Jackfruit. Boucake offers two types; one which has 6 cupcakes per bouquet and the other has 12 cupcakes. Both could be personalized in terms of designs as for customer’s request. Boucake is best for gift giving celebrations. It is great alternative for flower bouquet which males can present to their significant other during weeksaries, monthsaries, and anniversaries. It can be a gift during Mother’s and Teacher’s Day. Place Cupcake Delight will be situated in a pastry and cake shop inside a mall. Base on the survey, market would want to purchase it in the mall about 50.5% of them and in the pastry and cake shop about 44% of them. Mall is considered since there is less hassle. The physical place is already there unlike finding or renting a lot then build a store or shop. It is more costly. The rental fee in the mall is also settled and fixed. Mall, as a place Boucake, is also advantageous since there are people constantly visiting there. There will be more potential customers and target market can surely be achieved. Cupcake Delight can put on their minds the physical image of the shop or through the permanent placement in the mall. Promotion Boucake will be promoted through online like Facebook, Twitter, and of course Instagram where the netizens can really see the actual image of the Boucake. Flyers must also be distributed to the customers so that they can have contact information and promotions of Boucake and other Cupcake Delight products. Decorations can be based on customer’s wants and on occasions. Discounts on bundled orders will also be used to create loyalty to the customers. Price Boucake with 6 pieces will be priced at P350 while with the 12 pieces will priced at P650. 63.5% and 71% respectively wanted it to be priced at that range. Pricing is cost based. Cupcake Delight pricing strategy will be based on the totality of all the expenses we had in making our product. We considered how we can put a price on our product in a way that we can cover all the expenses in our operation plus our profit. We come up to a price of Php 350.00 for our cupcake bouquet. With this price, 75% will be going to our expenses and the remaining 25% will serve as our income per bouquet.

All About Herland Essay Topics

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The Diverse Nature of Psychology Paper - 951 Words

The Diverse Nature of Psychology Paper Sophia Martinez Psychology 490 Capstone Course in Psychology October 5, 2011 Giselle Gourrier, Ph.D. The Diverse Nature of Psychology Paper Psychology is a discipline that has extensive implications for other areas of science while simultaneously maintaining a narrow concern for the derivation of scientific knowledge about human and non-human behavior (Stanovich, 2010). This paper is concerned with the assessment of two sub-disciplines and sub-topics within psychology, theoretical perspective of the sub-disciplines, and the psychological contribution to society on the chosen sub-disciplines and sub- topics. Diversity on major concepts There are 54 subdivisions of psychology within the†¦show more content†¦I/O psychology can be implemented in any type of business within contemporary society. However, Group-think can only be implemented in specific business that emphasizes beliefs and behaviors from the specific organization or group. 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Lourenà §o (2012) reiterated the importance of Piaget and Vygotsky as two influential developmental psychologists and added that â€Å"their contributions to developmental psychology, albeit different, are similarly remarkableRead MoreObeservational and Sampling in Traditional and Cultural P sychology Research1680 Words   |  7 PagesSir Davi Mbelu University of Phoenix Introduction In this paper attempt shall be made to compare multicultural and traditional psychology research methods with a view to examining observation and sampling as the variables of interest. However, these variables of interest shall be assessed in respect of how they are applied in cultural and traditional psychological research. In addition, the fundamental

Catalina de Erauso On Playing Gender Roles Essay

In Spain and the Spanish colonies in South America in the late sixteenth and early seventeenth centuries, gender roles were distinct and the opportunity gap was enormous. Catalina de Erauso compares the two roles through her memoir, â€Å"Lieutenant Nun,† where she recounts her life as a transvestite in both the new and old world. Through having experienced the structured life of a woman as well as the freedom involved in being a man, de Erauso formed an identity for herself that crossed the boundaries of both genders. Catalina de Erauso’s life demonstrates the gap in freedom and opportunity for women, as compared to men, in the areas of culture, politics and economy, and religion. Even the broadness of traditional Spanish culture could not†¦show more content†¦For men, though, the choice was remained their own. De Erauso demonstrates this when she, in the role of a man, evades multiple proposals in order to remain free and mobile. This shows that while women were tied down in society and expected to have a man settle with them, men had the opportunity to continue to travel freely and independently. The idea is that women were forced by society to be entirely dependent in order to hold an advantageous position in life. Tied in with this theme of masculine freedom exists the matter of fighting. De Erauso displays her ability to duel for her pride on many occasions, and this is something that she would be incapable of doing in the role of a woman. Only men were allowed the outlet of fighting in order to assert dominance, whereas women had no dominance at all. Women were expected to be entirely passive and dependent (Bentley Ziegler, 534). In one case in specific, a woman de Erauso encounters, doà ±a Catalina, even hires an Indian man to attack another woman for her because she did not have the societal freedom to do so herself (Erauso, 36). In the realm of outward violence, women were greatly restricted while men had no limitations other than the law above them. De Erauso explores this freedom in the form of fighting, gambling, and being reckless in general. Had she been presented as a woman in these scenarios, she would have suffered far more

Hope for Melal Free Essays

The book â€Å"Melal â€Å"by Robert Barclay takes place in 1981 in The Marshall Islands of the South Pacific. The people known as the Marshallese are the natives to these islands. Overtime other cultures began to settle on these islands also, such as the Spanish, Japanese, and Americans. We will write a custom essay sample on Hope for Melal or any similar topic only for you Order Now Out of these three cultures the Americans were the most domineering and devastating to the Marshallese people. The Americans took over the Marshallese native land and forced all of them to live on one island in deplorable conditions. The Marshallese had their freedom revoked from them; they then had to live under the Americans rules. Two of the Marshallese characters in this story who believes strongly in withholding many of the native Marshallese custom and traditions are Jebro and Rujen. These two characters portray great hope that they can sustain these important aspects of their culture. Hope starts with believing in something one desires can happen. Sparks of hope are revealed throughout this story through the character Jebro. Jebro’s hope comes from believing that he can continue on the traditions of his native culture, so that the traditions will not be lost. He believes he can do this by teaching important Marshallese traditions to younger Marshallese, and Americans who take an interest in learning. â€Å"Maybe on one of your days off I can swing by with a boat and we’ll go fish. The rules say we’re not supposed to stop over here, but I’m sure we’ll get away with it. You can show me how you knew where that school was gonna come up. Or did you use that magic finger of yours? Jebro nodded, smiling now. Okay we go fishing sometime, but if you want my secrets that are worth more than any boat you give me! He laughed â€Å"(Barclay 253). I think this passage in the story shows that Jebro is realizing that not all Americans like Travis, are bad people. This gives him hope that he can begin to teach Americans about what is important to the Marshallese natives, so they can come to better understand some of the traditions that the natives value. Rujen’s hope in this story is derived from him finally acting on his beliefs in Part 3 of the story. This took place after Rujen tried to integrate for such a long time with the Americans, which lead Rujen into such an empty ife he could no longer take it. He finally snapped and realized that he is a Marshallese and should stop pretending to be something he is not. â€Å"Yokwe, he said, he drove the knife down. That was when blood came up from the mouth of the mermaid on Good Friday, 1981 â€Å"(Barclay 262). I think this is Rujen’s first sign that he has belief that there is still hope for the Marshallese. Rujen performed this act of killing the dolphin, because the Marshallese people believe that it is bad luck to not kill any dolphin that came into the lagoon. This is Rujen’s way of standing up for the traditions and culture he was brought up in. If Rujen did not perform this task, the Americans were going to make it a law that it was illegal to kill dolphins. The fact that Rujen got away with this task, gives all Marshallese people hope that their traditions can still be performed. The second sign of Rujen‘s hope in this story is shown in the following passage, â€Å"How could a Marshallese be trespassing on a Marshallese island? The ticket filled Rujen with an unbearable loathing of the ignorant man who had written it. He waved the ticket in front of Oly’s face, nearly slapping him with it. Maybe you better pay me fifty bucks! You pig â€Å"(Barclay 271). In this passage Rujen is standing up for the Marshallese people in hope of reclaiming the land that had been taken from them. â€Å"I like it when boys like yours go trespassing on the outer islands. All boys should go if they have the chance, instead of just lying around and drinking. He slapped Lazarus’s knee. Maybe we all should go, Alfred said. We should go live on those islands and tell the Army to shoot their missiles at Ebeye instead! Kinoj and the others, not laughing, seemed to be giving Alfred’s proposal serious thought† (Barclay 279). I think that this passage shows that a lot of the Marshallese agrees with Rujen. They have hope that if all the Marshallese stick together and try to take their land back over, that they will be successful. The Marshallese has real hope that they can believe in. Hope that there belief’s and traditions will be carried on for many generation’s. If they stick together, I think that they can be successful in gaining their lives back. I believe the Americans and Marshallese will find a common ground and live happily together, and share the land. They are two different cultures, but many different cultures co-exist. People to have different beliefs and values and we can all learn from one another. If in the South Pacific everyone was governed by the same laws, and was treated equally I feel that the quality of life would drastically improve for the natives in that region. How to cite Hope for Melal, Papers

Awaken, My Love! • Childish Gambino free essay sample

â€Å"Awaken, My Love!† is the third studio album by Childish Gambino, and his first since 2013’s â€Å"Because the Internet.† When describing the album, Donald Glover (a.k.a. Childish Gambino) said that he took a different direction artistically and had full control over what he produced. Boy, is it a ride. With full control, Glover reins in and creates a beautiful album that expands on what has been created already. The genre is not so much rap as psychedelic funk. Dark, odd, and completely and unflinchingly ambitious, Glover has proved that whatever he creates will be gold. From slow jams like â€Å"Redbone† to epics like â€Å"Me and Your Mama,† this album cements Glover’s claim to the music scene and bolsters him into a well-deserved position. This is the best album of the year. Not only does it hit all the right notes, but I have listened to it approximately 64 times since it was released (for those reading this later, I wrote it four days after the album dropped). We will write a custom essay sample on Awaken, My Love! †¢ Childish Gambino or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Go buy this album, stream it, do whatever. Just listen to it and prepare yourself for an explosive and immersive experience.

Working Across Boundaries Analysis

Introduction Companies often encounter boundaries when it comes to creating efficient business processes whether in the form of distance or differences in business culture, however, by overcoming such boundaries better business operations can be attained.Advertising We will write a custom essay sample on Working Across Boundaries Analysis specifically for you for only $16.05 $11/page Learn More As indicated by Piercy (2006) in order for any company to continue to be competitive within the present day global market place it is necessary for it to be highly responsive to changes, receptive to new developments within its market, highly creative as well as espouses actions of innovation and continued increases in efficiency (ex: Six Sigma) (Piercy, 2006: 3). Such aspects though are dependent on the employees of a company wherein through the use of proper management practices a company is able to create stable internal procedures to ensure proper operations a nd product development which would inevitably result in a successful company. The purpose of this project is to explain the advantages and disadvantages to working across boundaries, in this case distance and a diversified workforce. Through such a method of examination, it is expected that a greater understanding of today’s globalized business environment will be developed resulting in the promotion of the appropriate management practices to overcome such boundaries. This paper is divided into 2 primary sections; the first section discusses the boundary of distance as exemplified by the outsourcing industry. The second section deals primarily with the diversified workforces that have come about as a direct result of the present day orientation of multinational companies to expand into different markets. Through both sections, a clear idea can be developed regarding both the advantages and disadvantages of working across boundaries. It is the assumption of the researcher that , proper management practices can help to overcome boundaries such as distance and a diverse workforce thereby creating effective business operations. What is Outsourcing? As explained by Marchington et al. (2005), corporate executives are under pressure to improve the competitiveness of their companies through cost reduction, increased efficiency as well as the improvement of various services. It is due to this that they have been turning towards outsourcing as of late in order to resolve such issues (Marchington et al., 2005: 4).Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More The term â€Å"outsourcing† actually refers to the practice wherein a company contracts another company to perform a particular business function for them at a reduced cost as compared to the main company doing it themselves (Young Bong Gurbaxani, 2012: 1043). Outsourcing can take the form of manufacturing , accounting, customer services and a variety of other practices that can be done in another location. The main purpose of outsourcing is to reduce the inherent cost of operations by leveraging aspects related to cheaper workforce costs or reduced utilities expenses found in other location. (Young Bong Gurbaxani, 2012: 1043) Through globalization, the internet and the process of outsourcing and off shoring, technology/manufacturing teams are no longer isolated to merely being within the same building, state or country, rather, they are scattered across a wide breadth of countries, cultures and business environments which management practices of contemporary technology intensive enterprises need to take into consideration (Allen et al., 2005: 301). For example, as indicated by Dey, Houseman Polivka (2012) when it comes to doing business within the U.S., the costs encountered by mosts businesses are often taxes, employee salaries and benefits as well as utilities (Dey, Houseman Pol ivka, 2012: 533). The problem with such factors is that they in effect increase the cost of doing business within a particular country. It is due to this that outsourcing various aspects of a company’s operations becomes more attractive since locations such as China, India and the Philippines enable a company to gain significant cost savings (i.e. lower tax rates, salaries, benefits expenses etc. (Whitaker, Mithas and Krishnan, 2010: 11). For example, within China alone the sheer cost of doing business is so low that companies have been outsourcing their manufacturing departments to the country since the late 1990s (Whitaker, Mithas and Krishnan, 2010: 11). This can also be seen in the case of India and the Philippines wherein outsourcing has become a $100 billion a year industry (Magtibay-Ramos et al., 2008: 41). Cost Savings The main reason behind working across the boundary of distance are the cost savings involved in hiring a local within the Philippines, China or India f or example as compared to hiring someone from the U.S., U.K. or Canada to do the exact same type of job (Marion Friar, 2012: 44).Advertising We will write a custom essay sample on Working Across Boundaries Analysis specifically for you for only $16.05 $11/page Learn More Minimum wage requirements, taxation and other costs related to doing business are simply far lower in various places in Asia as compared to countries in the â€Å"West† and, with the integration of global financial markets and supply chains due to globalization, it has now become more practical to simply have certain aspects of a company’s operations (usually manufacturing and customer service) to be located in other countries with lower business costs (Yang, Wacker Sheu, 2012: 4462). Companies do not even need to manufacture their own products. This can be seen in the case of Apple, Sony and Microsoft wherein the Apple iPad, the Sony Playstation 3 and Microsoft’s Xbox 360 have all been manufactured by the same outsourcing company, namely Foxconn (Ngai Chan, 2012: 383). Problems with Distance It should be noted that Marchington et al. (2005) also explains that outsourcing should not be considered the â€Å"go to† solution when it comes to reducing corporate expenses. Utilizing the example of Railtrack and the faulty maintenance procedures that resulted from outsourcing aspects of the company’s operations, it can be seen that by not keeping things â€Å"in-house† this actually exposes the company to a multitude of possible problems related to mismanagement and improper operational practices that would not have occurred if they had been done by the main company instead of an outsourced firm (Marchington et al., 2005: 6). This shows how problems can occur in numerous areas of a company’s operations as a direct result of outsourcing which can have dire consequences for consumers and businesses alike.  Working acros s boundaries such as distance and business culture is advantageous for any company due to access to a greater talent pool and product markets, however, the fact remains that along with such advantages comes distinct disadvantages in the form of ill-suited management practices in dealing with a diversified global workforce and the potential for problems in a company’s supply chain due to lax standards on the part of their international partners (Wee Wee, 2010: 2081). Management practices in some of today’s technology oriented organizations need to facilitate better collaboration and communication between global teams despite the distances and diverse cultural differences involved.  There are distinct problems related to this particular model of doing business in the form of lax product quality standards, unethical worker treatment as well as issues related to proper communication in between various outsourced departments (Tambe Hitt, 2010:62). For example Microsoft, which is one of the world’s largest software manufacturers, has development teams scattered around the world working on different aspects of the operating systems that it produces. The inherent problem with this situation is that different methods of coding procedure combined with a variety of problems related to time difference, business culture and the sheer distance involved invites problems in all stages of OS (Operating System) development (Ulanoff, 2007: 74). The software â€Å"Windows Vista† for instance (which was largely considered one of Microsoft’s worst operating systems) had problems not only during its development but also during its sale and promotion. Such problems were attributed to ineffective management practices in helping to consolidate efforts across different borders and cultures (i.e. between different technology teams within the company’s software development divisions in the U.S. and India) (Ulanoff, 2007: 74).Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More This situation is not limited to the development of software but rather also includes the production processes of certain electronic goods. For example, lax management practices in the form of insufficient quality control procedures as well as improper sales and repair procedures were blamed for one of Dell corporations recent fiascos (occurred in 2006) wherein faulty components within several of its laptops that were sourced from foreign partners were seen actually leaking some sort of fluid during normal operational processes and had the potential to burst into flames (Mullins Weiss, 2006: 6). Another issue in this case was that Dell knowingly resold such units despite the identification of the inherent flaws which is indicative of a failure of management practices from not only a production point of view but from an ethical sales perspective. Other companies such as Apple and IBM have been highly criticized due to falling product standards as a result of lax quality control chec ks with their overseas factories. Apple, Microsoft and Sony have also been criticized for contributing towards the continued unethical treatment of workers within the factories of Foxconn which has severely damaged the image of these companies in the eyes of the general public (Ngai Chan, 2012: 383). Studies such as Holweg Pil (2012) that issues related to proper communication (i.e. English and non English speaking) between various overseas operational departments have resulted in problems related to shipping delays, erroneous inventory requests and an assortment of related problems that have resulted in increased costs for companies (Holweg Pil, 2012:98). Such a situation necessitates the implementation of new methods of cooperation through team exchanges (members of one team visiting the other), implementing methods of open communication and conceptualization between teams located within the U.S. and those within off-shored development/manufacturing facilities and facilitating better cooperative practices through the development of cultural understanding regarding how particular business cultures work over diverse locations (Young Bong Gurbaxani, 2012: 1043). Utilizing such a strategy, effective practices can be implemented which result in the characteristics mentioned earlier that are deemed necessary for a technology oriented company to survive and to thrive. A Diversified Workforce As explained by Marchington et al. (2005), organizations within the past few years have become increasing stratified an diversified as a direct result of not only the need to expand into new markets but the changing face of how people are employed within various companies today (i.e. in-house, contracted, part time etc.) ((Marchington et al., 2005: 11). This also due to the fact that companies have become more â€Å"networked† in that exchanges have become more horizontal rather than vertical due to the way in which the boundaries between companies/ organizations hav e become weakened as a direct result of new collaborative arrangements in the form of strategic partnerships, industrial networks etc. ((Marchington et al., 2005: 13). Since globalization and multiculturalism have become synonymous aspects of the global market place, companies tend to respond to the diverse consumer and cultural demographics to which they sell their products and services to stay relevant by also diversifying their methods of operation to match the needs of such markets (Jones, 2012:207). A company that limits itself in terms of diverse employee demographics runs the risk of being unable to understand the quirks and cultural norms in certain ethnic and racial markets resulting in the creation of an ill-equipped marketing and sales strategy which very likely will result in adverse consequences for the company in terms of the number of products sold and the degree of market penetration. Most modern day companies attempt a certain degree of racial, gender and cultural d iversity in the employees they hire, especially when it comes to attempts to access new markets in foreign locations. This enables the creation of unique product concepts, sales strategies and marketing mixes based on the views and backgrounds of this diversified workforce within that particular country resulting in a greater likelihood of a successful market penetration (Jones, 2012: 207). Other benefits derived from workforce diversity come in the form of greater employee retention due to a company culture that supports equality and racial acceptance rather than discrimination and divisiveness. Multiethnic and multi-gender companies tended to have higher rates of productivity due to greater employee satisfaction over the company’s policies which results in better overall profits for the company due to increased productivity (Grey, 2009: 44). It cannot be stated though that the implementation of a racial, cultural and gender diverse workforce will automatically result in bet ter company performance. Grey (2009) states â€Å"there must be a distinct benefit derived from the implementation of a diverse workforce otherwise it doesn’t make sense for a company to implement a hiring strategy that focuses on it† (Grey, 2009: 44). Disadvantages of Workforce Diversity One of the inherent challenges involving workplace diversity is in creating sufficient channels of communication within an organization. Channels of communication are one of the cornerstones of any successful business when it comes to having a diverse workplace environment since it entails the use of added practices so as to sufficiently relay messages across different ethnicities and cultures (Pardo and Martinez, 2003:148). People from different cultures and ethnicities tend to perceive messages in many different ways due to the unique quirks of their method of understanding. Some messages are at times interpreted as insulting and vice-versa and, as such, it is important to implement methods of communication that take this into consideration so as to reduce possible misinterpretations (Joslin, Waters and Dudgeon, 2010: 22). Another challenge to take into consideration are factors related to cultural bias and prejudice that affect the ability of workers to work harmoniously at their respective jobs. Companies that have various branches and teams spread across several international markets have noted that there are instances that occur involving cultural bias or even prejudice resulting in work related conflict as well as instances of intentional discrimination resulting in not only substantial reductions in performance but the loss of certain operational capacities (Wu et al., 2012: 178). Companies that want to be able to take advantage of a diversified workforce need to implement measures to reduce cultural bias and prejudice. This comes in the form of team building exercises, company sponsored behavioral training or even joint vacations all of which should hel p necessitate proper communication and collaboration between members of different cultural and ethnic backgrounds. The final challenge that companies should take into consideration is the concept of corporate assimilation and how this affect an individual’s productivity. As noted byDam (2008) assimilation is a way in which a worker is negatively affected by an organization’s business and corporate culture wherein they are unable to sufficiently express themselves utilizing their ethnic and cultural backgrounds due to constraining rules and regulations at their work environment (Dam, 2008: 313). As a result, this impacts not only the effectiveness of management decisions (in the case of managers) but productivity and responsiveness (in the case of employees. An example of this is seen in the case of a manager from the U.S. being placed in charge of a new outsourced branch of the company (i.e. in China, India, or the Philippines) or in instances where a local company is taken over by a foreign multinational corporation. It is based on this that companies need to take into consideration implementing new business culture practices that enable people to express themselves based on their cultural and ethnic background so as to encourage positive employee productivity rather than negative employee performance due constraining factors on their ability to express themselves (Hilton and Whiteford, 2010: 435). Benefits of Workforce Diversity With the global financial downturn affecting not only the U.S. economy but the global economy, this necessitates the need for creativity and innovation in being able to access new markets in order to sell particular products and services. Workforce diversity through international expansion actually enables a company to utilize a pool of individuals that come from different backgrounds, cultures and ethnicities. This enables a company to relate with and understand the needs of consumers within markets the company is atte mpting to penetrate (Allen et al., 2005: 301).  The original marketing and sale strategies that had been implemented by a company within its original market should not be considered as effective when applied to new markets and, as such, calls for views and opinions of people that either belong to that particular consumer segment or understand it to an extent in order to implement sufficient strategies for sales and market penetration (Allen et al., 2005: 301). For example, when Coca Cola tried to enter the Chinese market their marketing campaign consisted of merely translating their slogan of â€Å"We bring you to life† into Chinese and using that in their marketing and print ads (McDonald, 1996: 5). Unfortunately, its translation wound up as â€Å"we bring your dead relatives to life† and, as such, wound up costing the company millions in changes to its original slogan (McDonald, 1996: 5). Another example of failures in marketing and sales came when Gerber expanded into Africa and did not take into account the predilections of local companies to place a picture of what was inside a product on a product label due to many Africans not knowing how to read (McDonald, 1996: 6). This of course resulted in a rather embarrassing recall by Gerber due to Africans perceiving each product by Gerber as containing babies. These examples show how having a diversified workforce with multiple viewpoints and different levels of understanding is important for any company. A diverse workforce enables better methods of problem solving, allows the company to successfully market itself to different international consumer groups, helps to promote innovation and furthermore creates a good corporate image due to its practice of creating a multicultural and multiethnic workforce (Vithessonthi Schwaninger, 2008: 141). Conclusion As seen in the paper, there are numerous advantages and disadvantages when it comes to working across boundaries. In the case of distance and w orkforce diversity this can often entail problems related to communication, proper cooperation, the implementation of effective management practices and culture shock. Working across boundaries can result in cost reductions for a company, the ability to access new markets as well as the creation of a diversified workforce that would expand a company’s knowledge base. Reference List Allen, R. K., Becerik, B., Pollalis, S. N., Schwegler, B. R. (2005). Promise and Barriers to  Technology Enabled and Open Project Team Collaboration. Journal Of Professional  Issues In Engineering Education Practice, 131(4), 301-311. Dam, K., Oreg, S., Schyns, B. (2008). Daily Work Contexts and Resistance to  Organizational Change: The Role of Leader–Member Exchange, Development  Climate, and Change Process Characteristics. Applied Psychology: An International  Review, 57(2), 313-334 Dey, M., Houseman, S., Polivka, A. (2012). Manufacturers’ outsourcing to staffing  ser vices. Industrial Labor Relations Review, 65(3), 533-559. Grey, C. (2009). Human relations theory and people management. 2nded, Sage Publications  Ltd,London, pp. 44-64 Hilton, M. F., Whiteford, H. A. (2010). Interacting with the public as a risk factor for employee psychological distress. BMC Public Health, 10435-441. Holweg, M., Pil, F. K. (2012). Outsourcing Complex Business Processes: Lessons from an  enterprise partnership. California Management Review, 54(3), 98-115. Jones, R. (2012). Organizational design and strategy in a changing global environment.  6thed. Upper Saddle, New Jersey. pp.207-239 Joslin, F., Waters, L., and Dudgeon, P. (2010). Perceived acceptance and work standards as  predictors of work attitudes and behaviour and employee psychological distress  following an internal business merger. Journal of Managerial Psychology, 25 (1), 22-43 Magtibay-Ramos, N., Estrada, G., Felipe, J. (2008). An Input–Output Analysis of the  Philippine BPO Indus try. Asian-Pacific Economic Literature, 22(1), 41-56. Marchington, M. (2005). Fragmenting work: Blurring organizational boundaries and  disordering hierarchies. (1 ed., pp. 1-33). Oxford: Oxford University Press. Marion, T. H. (2012). Managing Global Outsourcing to Enhance Lean Innovation. Research Technology   anagement, 55(5), 44. McDonald, M. (1996). Strategic Marketing Planning: Theory, Practice and Research  Agendas. Journal Of Marketing Management, 12(1-3), 5-27. Mullins, R., Weiss, T. R. (2006). Dell, Users Scramble to Cope With Battery Recall.  Computerworld, 40(35), 6. Ngai, P., Chan, J. (2012). Global Capital, the State, and Chinese Workers: The Foxconn  Experience. Modern China, 38(4), 383-410. Pardo, D, and Martinez, C. (2003). Resistance to change: a literature review and empirical  study. Management Decision, 41(2), 148 Piercy, N. F. (2006). The Strategic Sales Organization. Marketing Review, 6(1), 3-28.  Tambe, P., Hitt, L. (2010). How Offshoring Affe cts IT Workers. Communications Of The  ACM, 53(10), 62-70. Ulanoff, L. (2007). The Vista Conspiracy. PC Magazine, 26(13), 74. Vithessonthi, C., Schwaninger, M. (2008). Job motivation and self-confidence for learning  and development as predictors of support for change. Journal Of Organizational  Transformation Social Change, 5(2), 141-157. Wee, H., Peng, S., Wee, P. P. (2010). Modelling of outsourcing decisions in global supply  chains. An empirical study on supplier management performance with different  outsourcing strategies. International Journal Of Production Research, 48(7), 2081-2094. Whitaker, J., Mithas, S., Krishnan, M. S. (2010). Organizational Learning and Capabilities  for Onshore and Offshore Business Process Outsourcing. Journal Of Management  Information Systems, 27(3), 11-42. Wu, L., Yim, F., Kwan, H., Zhang, X. (2012). Coping with Workplace Ostracism: The Roles  of Ingratiation and Political Skill in Employee Psychological Distress. Journal Ofà ‚  Management Studies, 49(1), 178-199. Yang, C., Wacker, J. G., Sheu, C. (2012). What makes outsourcing effective? A  transaction-cost economics analysis. International Journal Of Production Research,  50(16), 4462-4476 Young Bong, C., Gurbaxani, V. (2012). Information technology outsourcing, knowledge  transfer, and firm productivity: an empirical analysis. MIS Quarterly, 36(4), 1043-1063. 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